How Many Touchpoints Does It Really Take?

How many follow-ups does it really take to close a sale? If you’ve ever wondered whether you're following up too much—or not enough—this episode of Inside Gift & Home is for you!

We dive into the evolving landscape of follow-ups, revealing how the number of necessary touchpoints has skyrocketed from 5-7 to 12-20+ in today’s market.

We’ll explore the psychology behind persistence, why buyers delay decisions, and how strategic follow-ups can increase your close rate. In this episode, you’ll learn:

✔️ How follow-up expectations have changed over the years

✔️ The science behind why buyers hesitate—and how to overcome it

✔️ The biggest follow-up mistakes that cost you sales

✔️ Smart tools and techniques to make follow-ups easier and more effective

Ready to master follow-up and close more deals? Join us for the Hybrid Sales Masterclass: Field & Phone, where you’ll learn how to blend inside and field sales strategies to maximize results.

Register now at www.brokenvesselsales.com/masterclass-signup.

🔔 Don’t forget to subscribe and leave a review for more sales insights and share this episode with a fellow sales rep or wholesale manager!

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If you want to get connected with Dawn Grooters and her team, send us an email or schedule a call by ⁠clicking here⁠.

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Lost Sales: The Hidden Cost of Dormant Accounts