Lost Sales: The Hidden Cost of Dormant Accounts

Are you leaving money on the table without even realizing it? In this episode of Inside Gift & Home, we’re diving into a hidden challenge that’s costing sales reps and wholesale businesses more than they think—dormant accounts.

We’ll explore:

🔹 Why once-active customers stop ordering—and what that silence really means

🔹 The surprising cost of ignoring these accounts (hint: it’s more than just lost revenue)

🔹 A simple, strategic approach to re-engage past buyers and turn them into consistent customers again

If you’re feeling the impact of slower sales or struggling to reconnect with accounts that have gone quiet, this episode will give you the insights and tools to get back on their radar—without being pushy.

🎯 Next Step: Don’t let lost sales keep stacking up. Join my FREE masterclass—Field & Phone: How Outside Sales Reps Can THRIVE in a Hybrid World. Choose from four live sessions in April and start winning back customers without spending more time on the road.

📅 Register now: https://www.brokenvesselsales.com/masterclass-signup

👉 Hit play now and start reclaiming your lost sales! 🚀

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If you want to get connected with Dawn Grooters and her team, send us an email or schedule a call by ⁠clicking here⁠.