The Buying Mindset - What Drives Consumers vs. Retailer Decisions?

What really goes into the decision to buy something? Whether you're a consumer shopping for yourself or a retailer selecting products for your store, purchasing decisions follow certain patterns—but there are key differences, too.

In this episode of Inside Gift & Home, we break down the factors behind buying decisions, explore what drives retailers vs. consumers, and uncover where their decision-making overlaps.

If you're a wholesaler, sales rep, or brand, understanding these perspectives can help you sell smarter and build stronger relationships with your customers. Plus, we’ll share practical tips on how to position products for both audiences.

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