Research Your Customers

Do you take the time to research your customers before you contact them? Or does the thought of research make you roll your eyes because it takes you back to your days of writing research papers? Researching your customers is a topic that gets a lot of attention because it is really helpful in sales especially these days, but there is not much explanation to what research actually looks like in everyday life. So in this episode, I break down the questions of who, what, where, when, why and how of researching your customers, so you know how easy and attainable it really is.
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